SSU’s color palette consists of primary and accent colors. Use these to maintain chromatic consistency across University communications.
The primary colors are the core of our visual brand and should predominantly be used in order to maintain maximum consistency. The accent colors are as described, only to be used as an accent to the University Blue.
PRIMARYThe primary colors of our beautiful university - these should be the most dominant colors in your work. |
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University Blue |
University Light Blue |
White |
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CMYK RGB HEX PMS |
100, 74, 20, 5 0, 76, 151 #004C97 2945 |
CMYK RGB HEX PMS |
29, 13, 2, 0 172, 202, 233 #ABCAE9 277 |
CMYK RGB HEX PMS |
--- 100, 100, 100 #fff 11-0601 TCX |
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ACCENTDesigned to add a little *pop* where needed - but make sure our SSU Blue is the most prominent color. Shades/tints pictured are in our Adobe library, but the values are not listed here |
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Field |
Grape |
Hills |
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CMYK 6, 30, 93, 0 RGB 239, 181, 50 HEX #EFB532 |
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CMYK RGB 174, 138, 201 HEX #AE8AC9 |
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CMYK 57, 3, 87, 0 RGB 122, 188, 87 HEX #7ABC57 |
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FIELD LIGHT CMYK RGB 255 227 156 HEX #FFE39C |
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GRAPE LIGHT CMYK RGB 230, 204, 224 HEX #E6CCE0 |
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HILLS LIGHT CMYK RGB 217, 237, 164 HEX #D9EDA4 |
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FIELD DARK CMYK RGB 255 227 156 HEX #7B3B0C |
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GRAPE DARK CMYK RGB 109, 65, 129 HEX #6D4181 |
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HILLS DARK CMYK RGB 50, 96, 39 HEX #326027 |
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Lakes |
Salmon |
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CMYK 56, 0, 18, 0 RGB 95, 203, 213 HEX #5FCBD5 |
CMYK 0, 51, 56, 0 RGB 245, 148, 112 HEX #F59470 |
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LAKES LIGHT CMYK RGB 208, 239, 239 HEX #D0EFEF |
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SALMON LIGHT CMYK RGB 255, 214, 199 HEX #FFD6C7 |
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LAKES DARK CMYK RGB 29, 93, 101 HEX #1D5D65 |
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SALMON DARK CMYK RGB 245, 148, 112 HEX #98363D |
Typography
The university brand typefaces are Proxima Nova, primary, and Cronos Pro, secondary. Both faces are available to campus users through the Adobe Creative Cloud.